Our Work - Case Studies
Our Work - Case Studies
Simplifying MOA for Non-Scientific Sales Teams
A pharmaceutical company in the U.S. needed to explain the mechanism of action (MOA) of their drug in a way that was easy enough for their sales team—who lacked a scientific background—to understand and confidently discuss with healthcare professionals (HCPs). After being dissatisfied with two previous agencies’ attempts at creating an infographic, they approached our team for a more effective solution.
Solution
– Developed a visually compelling infographic that simplified the MOA for easy comprehension.
– Used clear analogies and visual storytelling to enhance retention for the sales team.
– Ensured that the design aligned with scientific accuracy while being accessible to non-experts.
Outcome
- Equipped the sales team with a clear, visual tool to confidently discuss the MOA with HCPs.
- Received positive feedback for clarity and ease of understanding.
- Enabled more effective sales conversations with improved engagement.
🖥️ Deliverable: Infographic – A concise, visually driven explanation of the drug’s MOA tailored for non-scientific sales teams.